They Are Part of Our Everyday Life: Materials and Photography

   Materials, as the basis of every object, are an indispensable part of our everyday life. They surround us and are constantly used, everyday activities are unthinkable without them, whether they are natural or artificial, of various textures and colors, as well as materials of different tactile feel. According to the measure and taste of each of us, the materials aim to provide the simplest and most comfortable life possible - without them, existence is completely unthinkable, and thus they certainly gain high use value.

 

Copyright by Sanja Veljkovic

                                                                               Les Petites Chaudières LPC, Paris

Copyright by Sanja Veljkovic

                                                                              Les Petites Chaudières LPC, Paris

Copyright by Sanja Veljkovic

                                                                                           SMarT accessorize

Copyright by Sanja Veljkovic

                                                                                          SMarT accessorize

Copyright by Sanja Veljkovic

                                                                                                    Grantex

Copyright by Sanja Veljkovic

                                                                                                  Grantex

 

   The most important decision in the choice of materials is certainly made when buying clothes, shoes and accessories. The history of fashion shows that it, at least indirectly, dictates the use of certain materials, but when deciding on the purchase of a certain piece of clothing and footwear, one should ultimately take into account what feels good, comfortable and pleasant. Clothing items with uniform or mixed materials, of different thickness and softness, are among the primary products of the consumer basket that occupy special attention, and their combination and clothing will give not only the necessary feeling, but also a representative look, our private and business portrait.

 

Copyright by Sanja Veljkovic

                                                                                                  Grantex

Copyright by Sanja Veljkovic

                                                                                                  Grantex

Copyright by Sanja Veljkovic

                                                                          Brzeće Center Apartments, Kopaonik

Copyright by Sanja Veljkovic

                                                                          Brzeće Center Apartments, Kopaonik

Copyright by Sanja Veljkovic

                                                                   Interior of living space: Grantex, Ideja, Studio DIA

Copyright by Sanja Veljkovic

                                                                  Interior of living space: Grantex, Ideja, Studio DIA

 

   The diversity among materials, their structures and textures, is visible in the interior of everyday life, both in the interior of the home and in the business interior. When furnishing private and business interiors, their functionality and comfort are certainly taken into account, and the choice of materials is certainly a priority, so the choice of furniture materials and other interior elements, according to their characteristics, will largely stem from the desire and need of his ordering party. From the chosen type of material of the corner set in the living room will depend on the enjoyment of reading a favorite book, the warm atmosphere of the bedroom in the attic if its walls are lined with material such as paneling, and also, from the type of material of the chair will depend on comfort which is important for long office seating. Thus, the choice of the right materials and their combination give not only a complete picture of the overall interior design and its functionality, but also the degree of comfort and convenience.

 

Copyright by Sanja Veljkovic

                                                                        Srebrna planina Spa & Resort, Kopaonik

Copyright by Sanja Veljkovic

                                                                       Srebrna planina Spa & Resort, Kopaonik

 

   As objects are an integral part of life, their branding and popularization, and consequently their visual presentation, play an important role, with the photographic medium playing a significant role. Namely, when photographing objects, the visual presentation of materials and their textures is extremely important. Depending on the purpose of the photographs of the objects, certain approaches will be used for better and more efficient presentation of their materials. Each material with its texture absorbs and reflects light differently, and accordingly, with the help of a specific light source, photographic optics and other equipment, materials such as cotton, wool and leather, as well as wood, glass and metal, get their appropriate visual representations, which they should respond not only to the creation of a realistic representation of the material, but also to a tangible image of the material, for which the emphasis on the texture of the material itself is undoubtedly due. Thus, in the era of consumer society, a well-visually noticed object is also a successfully placed product without which everyday life is unthinkable.

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